While Iceland is known for its rugged landscapes, volcanoes, and northern lights, it also has another, less obvious characteristic: it’s one of the most “reading” countries in the world. Literature holds a special place in everyday life here, and Christmas becomes a true celebration of… books.
Jólabókaflóð – or “Christmas Book Stream”
One of the most beautiful Icelandic traditions is Jólabókaflóð, which literally means “Christmas book flow.” This phenomenon involves the mass publishing and purchasing of books before the holidays-and then giving them away on Christmas Eve.
In practice, most Icelanders receive at least one book on December 24th and then spend the evening… reading. A blanket, hot chocolate (jóla kakó), a Christmas tree, and a fresh-smelling, beautifully published volume – this is a typical Icelandic way to celebrate.
This isn’t a new fad, but a tradition deeply rooted in Icelandic culture since World War II, when books were one of the few affordable gifts available. The custom has endured and remains an important part of Icelandic identity today.
A nation that loves literature
The statistics speak for themselves: Iceland’s readership is among the highest in the world. It’s estimated that one in ten Icelanders will publish a book in their lifetime, and many are amateur writers. This stems from a long literary tradition – from medieval sagas and Icelandic poetry to contemporary Scandinavian literature.
Libraries are incredibly popular here, bookstores are bustling, and new literary releases often become social events. During the holiday season, publishing houses are in a real rush – most of the year’s titles go on sale in late November and December.
Books that are beautiful not only in terms of content
In Iceland, great importance is also placed on the quality of the publication. Books are carefully designed, often illustrated, with attention to font, paper, and cover. They are intended to be more than just content – they are also intended to be aesthetic gifts, objects that please the eye and the heart.
This attention to detail demonstrates how high literature ranks in the Icelandic hierarchy of values. A book is more than just a gift – it’s a token of respect, a thoughtful gesture, and a symbol of a culture that reminds us that the written word has the power to connect people.
Why is this tradition so important?
In a world full of instant information and digital communication, the Icelandic approach to books seems unique and inspiring. Jólabókaflóð isn’t just about buying gifts- it’s a celebration of closeness, peace, and reflection. Reading together, in a homely atmosphere, reminds us of what’s most important during the holidays: being “here and now” and sharing what’s valuable.
