Although Iceland is most often associated with its rugged landscapes, geothermal springs, and fiery nature, the country hides a unique sweet secret: a deep love for ice cream. In towns like Hveragerði and Selfoss, ice cream is more than just a dessert – it is an element of local identity and regional heritage. This article explores the history, customs, and ice cream attractions of Southern Iceland.
Hveragerði: The Cradle of Icelandic Ice Cream Industry
The History of Kjörís
In the heart of Hveragerði operates the ice cream factory Kjörís, which has played a key role in Iceland’s dessert culture. Founded in 1969 by Gylfi Hinriksson and Hafsteinn Kristinsson, the company began producing classic ice creams – vanilla, chocolate, and ice cream bars. Today, its range also includes scoopable ice cream, soft-serve (“mjúkís”), vegan options, and modern experimental flavors.
The ice cream production relies on local natural resources – geothermal energy and water from nearby springs and the Varmá River. This makes Kjörís a model of ecological and sustainable business, typical for Hveragerði.
Ísdagur – Ice Cream Festival
One of the most anticipated events is Ísdagur Kjörís (“Ice Cream Day”), held annually as part of Blómstrandi dagar (“Flowering Days”). The event takes place in the second half of August and attracts large crowds – thousands of ice cream servings are distributed, and innovative flavors are showcased.
During this day, an ice cream pipeline is set up in the town square – pipes deliver ice cream straight from the factory, allowing visitors to enjoy as much as they like. Kjörís uses this day to test new and daring flavors: past examples include salmon, mustard, or dried fish (harðfiskur) ice creams. Controversial creations have also appeared, such as milk-based ice cream (Búbís) made from donated milk from local women. All this takes place in a festive, family-friendly atmosphere with music, tastings, and activities for children.
Ice Cream Shops in Hveragerði
Apart from the Kjörís factory, the cozy ice cream shop Ísbúðin Okkar at Sunnumörk 2 is a perfect place for a treat after a walk through geothermal gardens or a soak in hot springs.
Selfoss: A Dessert Haven in the Neighboring Town
Groovís – A Modern Ice Cream Spot in Selfoss
Selfoss, larger than Hveragerði, offers a vibrant ice cream scene. Groovís is an unusual spot – a combination of ice cream parlor, dessert shop, and social space. In addition to classic scoops and soft-serve, they offer shakes, mini-donuts, cotton candy, and slushies. Orders are placed through self-service kiosks or QR codes, speeding up service. Importantly, the ice cream base used at Groovís comes directly from Kjörís in Hveragerði, blending tradition with modernity.
Classic Ice Cream in Selfoss
Selfoss is also home to the traditional ice cream shop Ísbúð Huppu, loved by locals and tourists for its authentic, creamy soft-serve and nostalgic atmosphere.
Cultural and Tourist Significance
Ice cream shops in Hveragerði and Selfoss are not just gastronomic points – they are community meeting places and an expression of local pride in Kjörís’ tradition, which connects generations. For tourists, visiting the factory or tasting ice cream at Groovís becomes a unique addition to a trip through Southern Iceland.
Eco-friendly solutions, including the use of geothermal energy, enhance the brand’s value, while Ísdagur allows bold flavor experiments, engaging the entire community in product development.
